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Psychographics mirror what a population is considering - what their hobbies and interests and passions are. Psychographics will tell you whether a population monitors sports, what they like breakfast every day

They're also the loaf of bread and butter of Instagram. We follow accounts that reflect our psychographics. This will make it incredibly easy to find people who are thinking about a certain lifestyle and reach them with a specific marketing meaning.

Using Instagram to target niche market groups
Have you ever scrolled through a friend's list of supporters to see if you knew many of the same people? I know I use.

A search like that is the most simple sort of psychographic segmentation. You happen to be identifying people that have a common fascination - an acquaintance with a good friend.

list of instagram followers meant for Instagram influencer marketing

Impression Source: Instagram

Services which is available from companies like Kickstagram permit you to perform more nuanced directed at, but the concept remains precisely the same. Instagram makes it easy to see people's interests and easily group all of them together.

As I've talked about, the narrower you can make the target market, the more successful you'll end up.

For the sake of example, let's claim you're a marketer aiming to sell chocolate chip cookies. Solutions your primary customers are females between the ages of fourth there's 16 and 30.

The lure at this point is to congratulate your self on understanding your marketplace and run out to buy a number of targeted ad space.

Rarely do it.

Instead, dig a little bit deeper. When you get into psychographics, you learn that your customers are not living with parents or kids, value independence and enjoy choosing cookies for themselves.

A focus group reveals that many consumers call at your cookies as a soul foodstuff to relieve stress, but they look guilty for eating these people.

See the difference? Now youre starting to get a clearer photo.

Your target market:

Is feminine
Is between 16 and 30 years of age
Lives independent of each other
Takes health seriously
Refers to a lot of stress
That isn't hard to find individuals that meet these criteria on Instagram.

The traditional way to reach all of them would be through ads geared towards their demographic, but we could do better.

The next step is to figure out which in turn influencers they follow.

Selecting the right influencer for your niche
With 500 million active regular users, Instagram is the second most popular social media program in the world. Virtually all of those users are influential to somebody, but not all of them can help your company.

It can be tempting to reach out for the first account you find honestly, that is nominally relevant and comes with a lot of followers. Take that from me - this is not the right approach

We're certainly not interested in mass marketing, bear in mind?

Believe it or not, a Kardashian most likely are not your best option for cookie revenue. Find an influencer who would come to be believably interested in cookies. Influencers need to be earnest as much as they should be popular.

A trusted bill with only a few thousand enthusiasts could potentially be much more powerful than a celebrity account with hundreds of thousands - cheaper, also.

Getting back to our example, you happen to be looking for an influencer with a lot of young female followers, if possible one that posts about functional fitness and body image.


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